Tasha Demi is a freelance music creative that currently works as a journalist and a music marketeer. Having started her journey in 2010, she has worked at a number of companies including MTV, Channel 4, Universal Music, Jump Off TV and MOBO Awards.
Most recently, Tasha Demi has been appointed a Product Manager for Polydor Records (Universal Music), where she will be managing campaigns for UK urban artists, International popstars – and everything in between. Her roster includes Tyga, British Breakthrough act Raye, Rae Sremmurd, UK producer Diztortion, girl group M.O. and Wretch 32, Pia Mia and more.
Over the last few months, Tasha Demi has exec produced and curated a brand new album which features 32 artists from across the UK. Alongside legendary producer Davinche, Tasha is released #POWERS on January 20th 2017. The entire album was recorded in just 14 days and the whole process was documented from start to finish in both video and photo formats. Artists who feature on the album include Ghetts, Scorcher, P Money, Capo Lee, Elf Kid, Jammz, Tre Mission, Young T & Bugsey, Olivia Louise, Manga and many more. Although the album is an independent release, many brands have been involved in the process including VEVO, Deezer, Puma and Relentless Energy Drinks. Read more about the project here.
Tasha is also 1/4 of the #GroupchatPodcast alongside Arnold Jorge, Aaron Roach Bridgeman and Nadia Jae. Having just completed their first series of the podcast, guests have already included Richard Blackwood, BBC Radio’s DJ Ace, Ghetts, Yung Bane & Kojo Funds, Big Tobz and more.
Alongside her other roles, Tasha Demi consistently keeps on with her love of music journalism as one of the regular contributors to the MTV Wrap Up website.
The journey so far…
Tasha Demi started her journey into music completely by chance. After creating her own music blog in 2010, it quickly began to gain a high number of hits. Through this she then landed her first bit of work experience with MTV Wrap Up where she assisted on shoots with Ghetts and D Double E. It was after this that she began working at the youth run publication, LIVE Magazine. After landing cover story features with the likes of Tinchy Stryder and completing interviews with Adam Deacon and Akala, Tasha was soon made the music editor of the magazine.
Whilst working at LIVE Magazine, Tasha was also studying Media and Cultural Studies at the University of the Arts. In 2012 she graduated with a 2:1. She also achieved a 1st in her dissertation which was based on the rise and development of Grime music since 2005 to the present day through the growth of social-networking and the Internet.
Continuing with her own music blog, she soon expanded to create her own YouTube channel where she recorded interviews with artists including Skepta, Donae’o, Scorcher, Ghetts and Kozzie. Soon after this, Tasha was given a presenting role with the MOBO Awards for their online platform, MOBO TV. Whilst working for the MOBO Awards, she filmed with them on a weekly basis, covering film premieres, behind the scenes content at video shoots, interviews and she also did the official digital content on the red carpet and backstage at the 2011 MOBO Awards Ceremony in Glasgow. As part of the MOBO team, Tasha was also selected to be a special guest host on a number of shows on the TV Channel VoxAfrica covering Wireless Festival in 2012 and the MOBO Tour.
After her time working for MOBO, Tasha landed a mid-morning weekend show on Westside FM alongside Kae Kurd.
Fast forward to 2013, Tasha Demi landed an internship role at the Box Plus Network (Kiss TV, Smash Hits, 4Music, Kerrang!, Heat). The role soon developed into a staff position where she worked across both the music and production teams. Her jobs included helping to book talent for TV shows across the various channels on the network, writing TV shows and casting. She also helped to introduce a new type of TV show to the channel which was centred around user-generated content – this is a concept that they still use to this day. In her time at the Box Plus Network, Tasha worked with talent including Nelly, Nicole Scherzinger, McFly, James Arthur, Demi Lovato, Ariana Grande and many more.
After her time at the Box Plus Network, Tasha decided to take the plunge and dive into the freelance world full-time. This is when she headed over to work at MTV on the annual Europe Music Awards show. She worked within the International Talent & Music team, and was responsible for a number of things including artist liaison, collating assets for spotlight pieces in the show and ensuring the smooth running of the live show, back stage show and the red carpet. Tasha has gone on to complete this role for the past 3 years at the EMA’s in Glasgow, Milan and most recently, Rotterdam.
In 2015, Tasha was a part of the team that helped launch the KA + GRM Daily Rated Awards. She was recruited by Brick London to develop and implement a PR strategy for the award show. Her role included liaising with media, talent and the production team for the show, creating and distributing press releases to targeted media, and handling media relations and press access on the night of the show.
Another position she took on during her freelance year was that of a talent booker for the Capital Xtra & Barclaycard run programme, Music Potential. Her role here was to book mentors from the music and entertainment industry to work with 16-25 year old students across London and Birmingham. Mentors booked included Chip, Paigey Cakey, Davinche, Lady Leshurr and Mark Hill (Artful Dodger).
Tasha was then offered a full-time position to work at Universal Music as part of the label, UMOD. Within 12 months of being there she had worked on campaigns for four Top 5 albums – one of which was an album in partnership with Channel AKA. She also project managed the campaign for the new Trevor Nelson compilation. The album finished at #3 in the charts and the campaign included a nationwide tour, and album launch party. She is also releasing her last project with UMOD in January entitled, ‘Exclusive’, which is a compilation that features artists from Jeremih and Rae Sremmurd, to Skepta, MoStack and MIST.
In 2016, Tasha was approached by VEVO to work on the official content for them for the KA + GRM Daily Rated Awards. As one of the official media sponsors of the show, Tasha’s job was to film interviews with all of the nominees and special guests attending the awards show. Talent included Kano, WSTRN, AJ Tracey, Rude Kid and many more.
As well as the various companies that she’s worked for above, Tasha Demi has always kept her love of music journalism alive by contributing to a variety of online publications. Her work has been featured in The Independent, Verge Magazine and MTV.